Road to $1M ARR day 20/60: pause of the challenge?...

learnings. intensity. and a clear value proposition

Day 20 of the $1M ARR sprint.

Today was raw. 7am to 7pm, 30-minute break, just intensity and i am not even done yet…

Back to back calls with prospects. Client conversations. Script reviews for a studio session. Studio session recording. Squeezed in a workout between calls.

The kind of day where you’re sprinting from one thing to the next without a second to breathe.

And honestly it was a bit too much.

There’s intensity and then there’s whatever today was and still is lmfao.

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Yet a narrative point clicked today. Lemlist acquiring Claap means a lot of things for the gtm/outreach/sales industry.

For those not tracking this space, Lemlist is one of the biggest outreach tools globally. Their acquisition signals something massive.

The era of spray and pray outreach is dying. What’s replacing it? Signal-based targeting. Intent data. Qualification layers.

But we’re just moving the difficulty elsewhere. Everyone will have access to the same intent signals soon.

The same data providers. The same “someone is hiring for X role” alerts.

There are two types of signals:

1- Common signals: what anyone can buy with a credit card

2- You signals: intent shown specifically toward your brand

The second type? That’s what never gets saturated.

Your capacity to attract attention. To create your own intent. To pull people toward you instead of pushing messages at them.

That’s what we’ve been building at Earleads.

Not just capturing demand, but creating it.

Content → Distribution → Intent capture → Outreach.

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Our promise is becoming clearer: Get leads, not traffic (website tagline for nearly 2 years now).

Traffic is just vanity (yupp virality with no intention is useless). Leads are revenue. And the distinction matters more than ever.

We don’t just drive attention (profile/website/lead magnets).

We build the entire qualification machine:

• Pull the right people in through content

• Qualify them through profile visits

• Designate them on the website

• Convert them into pipeline

Every component needs to work together. No weak links.

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The conversations with prospects today showed me something. The companies that could close next 10 days are exactly the profile we need to replicate 10x.

They understand the shift. They want sophistication, not volume. They’re willing to pay premium for results that compound.

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But i gotta be honest about something.

I’ve learned so much in these first 20 days that i need to pause and make sense of it all.

Not stop the sprint but take this week to repackage what we do based on these learnings.

So for the next 4 days: 0 calls with prospects. No calls with existing clients (just slack). And no operational heavy action. Room to think and closing mode.

(i am still working lmfao, but to repackage in a proper way those insights)

In a sprint where we still need to add $380K ARR, taking time to think and convert is key because rushing without clarity is how you burn out by day 30 :).

So this week is about depth. Understanding what these patterns mean. Restructuring our offerings to accelerate when we hit day 30.

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Building in public means showing the messy parts too.

Today was messy. Too many context switches. Not enough deep work. The kind of day that reminds you why most founders burn out.

This isn’t easy.

Even with clarity, it’s hard.

Even with a team behind me, it’s hard.

But that’s the game. And tomorrow, i get to keep playing.

And that’s worth everything.

ARR: $622K → Target: $1M | Days remaining: 40

See you tomorrow 👊

O.

ps: yes i know today’s email subject got you :))

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accidentally built a million ARR GTM agency by refusing to spray & pray. now racing to $1M just to prove cold emails gurus wrong.

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