# Generative engine optimization agency for B2B and B2C companies > Earleads is a generative engine optimization agency for B2B and B2C companies. We get your brand named by ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews on the questions your buyers ask before they buy, and tie every AI-referred visit to pipeline in your CRM. Canonical: https://www.earleads.com/generative-engine-optimization-agency/ ## Start here - Free AI visibility audit: in 7 days, a citation map of the 5 conversion queries competitors are winning across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, who is winning them on each engine, the exact pages and threads the engines read, and the first moves to win them back. Request it at https://www.earleads.com/ai-visibility-audit/ - [Book a discovery call](https://app.iclosed.io/e/acquisition-and-consulting-llp/discovery-call-ai-visibility-gtm-engineering) ## Our clients' results in 2026 - 150M+ views on content we produced - 15,000+ accounts created for our clients - 700 meetings directly attributed to our work - $30M+ in earned revenue for our clients ## Pick your situation: what we do first, and the first 30 days ### AI names my competitors, not us What we do first: 1. We agree with you the buyer questions that come right before a purchase in your category. 2. We run them on ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews to see who gets named on each. 3. We trace the pages, forum threads and videos those answers are built from. What you get in the first 30 days: - The audit you keep: every lost question with its cause and one next step. - Outreach to the third-party pages AI already cites that name your competitors. - Your first forum threads and articles, written by named people and approved by you. ### We rank on Google, but AI ignores us What we do first: 1. We check that every AI crawler can read your site, and send you a yes or no per engine the same day. 2. We look at which of your ranking pages AI reads, and what it quotes instead. 3. We find the questions where another site wins the answer, and why. What you get in the first 30 days: - Technical fixes as one pull request, ranked by buyer demand. You merge it. - Pages that already rank, refreshed in place: same URL, same ranking. - A plain-text version of your key pages for AI fetchers (llms.txt and markdown twins). ### We're launching a new category What we do first: 1. We write with you the one sentence AI should say about you. 2. We map the questions buyers ask about the problem before they know the category name. 3. We list the directories and profiles that make you a known entity to the engines. What you get in the first 30 days: - A positioning brief and a keyword map you approve. - Listings with the same name, description and category everywhere. - The first articles and forum threads answering those questions. ### Leadership asks for numbers What we do first: 1. We pick two or three numbers with you and give each one a day-one value. 2. We measure the share of unbranded buyer questions where AI names you, apart from branded ones. 3. We connect your analytics and CRM so AI-referred visits keep their source. What you get in the first 30 days: - The baseline, signed off before the work starts. - A Monday view: what shipped, what is queued, what waits on you. - Every change logged with its date, so anyone can see whether it worked. ### AI describes us wrong What we do first: 1. We run the questions that name you and list every claim the engines make about you. 2. We find the source each wrong or stale claim comes from. 3. We put your product facts and prices in one record that all our work reads. What you get in the first 30 days: - The list of wrong claims, each with the page it comes from. - Fixes on your own pages, written from that record. - Corrections pitched to the third-party pages the engines read. ## What our generative engine optimization services include AI answers draw on five kinds of sources. We work on all five, then wire the half that turns an answer into revenue. - **Practitioner articles**: Content on your site that answers the questions buyers ask, written by people who know the topic. - **Forums and online communities**: Genuine participation in the discussions where buyers compare options. A person submits every post, nothing is automated. - **Technical foundations**: Every AI crawler can read every page: access, rendering, structured data, llms.txt. - **YouTube**: Video briefs built from the videos AI already cites on your questions. - **Backlinks on cited pages**: Your brand on the third-party pages AI already reads for your questions. - **Routing and revenue**: We name the company behind each AI-referred visit, route it to your CRM with an owner, and report the pipeline and revenue by engine. Some call it answer engine optimization (AEO), AI SEO or AI search optimization. Whatever the name on the proposal, the work is the same: the questions buyers ask, the sources the answers read, and what those answers are worth. ## What an engagement hands over, and when Every engagement starts with a paid audit ($4,000, one-off) you own whether or not you continue, then a 60 day sprint on two or three numbers, then six months, renewable. | Deliverable | When | What you get | |---|---|---| | AI crawler check | Day 1 | A yes or no per engine, with the fix if it is a no, sent the same day | | Buyer question list | Day 3 | Drafted from your positioning and sales language, signed off by you before anything is measured | | Audit you keep | Day 10 | A hosted page, a PDF, every question and answer in a spreadsheet, and a plan any team could run | | Baseline | Before the sprint | Two or three numbers, each with a day-one value | | Site fixes | Week 1 onward | Each one small enough to ship in under a day, ordered by revenue | | Off-site plan | Weeks 2 to 4 | Forum threads and third-party pages ordered by how often the engines cite them | | Re-measurement | Mid-sprint | Same questions, same engines, one root cause named per page | | Reconciliation | End of the sprint | Every result joined to the action that earned it, and what a citation costs against what a customer is worth | ## Agency, in-house team or a tool | | Earleads | In-house team | AI visibility tool alone | |---|---|---|---| | Who does the work | A GTM engineer, a copywriter and AI agents, every week | The people you hire for it | Your team, from the tool's data | | Buyer questions | Drafted from your sales language, signed off by you | Written by your team | The prompts you enter | | What gets measured | Who is named on each question and engine, every day, then visits, pipeline and revenue | What your team sets up | Mentions and citations on your prompts | | Articles and forums | Written by named people, approved by you | Depends on who you hire | Not included | | Site fixes | Shipped as pull requests you merge | Your developers | Recommendations | | Link to revenue | AI visits routed to your CRM, reported by engine | Yours to build | Yours to build | | Best for | Teams already selling who want the work done and measured | Teams with the roles and the time | Teams that only need tracking | For: B2B and B2C companies already selling, with some traffic, a CRM worth wiring and someone who approves fast. Industries served in 2026 include sales tech, fintech, devops, HR tech and consumer apps. Not for: Teams that want volume as the brief, results inside 30 days, publish-and-forget content or the cheapest vendor. ## Pricing Two steps, both priced up front: a paid audit and plan, then a monthly retainer for the work we own. - **Paid audit and plan: $4,000 one-off.** Our roadmap and full plan, built for your team to act on internally: your full list of 40 to 60 buyer questions, signed off by you, measured across the 5 engines, every cited page and a technical check. Yours whether or not you continue. - **Monthly retainer: $7,500 to $25,000 a month.** A menu: the fee depends on which services we own for you, from your site and forums to off-site placements, measurement and the CRM link. A flat fee with written targets. Where you land in the range depends on five things: 1. How many buyer questions and engines we track. 2. How many markets and languages. Each one needs native writers. 3. How much forum and community work. 4. Who ships the site changes: your developers or us. 5. The earned placement budget. Placement fees come out of that line, never on top of it. What does not move it: tools. Subscriptions, crawlers and data tools are ours and never appear on your invoice. ## What we need from you - **Search Console read access**: We get added as a user. We never create our own property on your domain. - **Analytics read access**: Enough to see landing pages and conversions. - **One developer hour in week 1**: For the crawler and rendering fixes that block everything else. - **One person who approves fast**: They own what we may claim, do one approval pass per batch, and name the communities that are off limits. ## Frequently asked questions ### What does a generative engine optimization agency do? A generative engine optimization (GEO) agency works on whether AI assistants name your brand when buyers ask for a recommendation. We agree the buyer questions with you, measure who gets named on each engine every day, trace the pages and threads those answers are built from, improve your presence in those sources, and connect the resulting visits to your CRM. ### Is GEO different from AEO or AI SEO? Mostly in the name. Generative engine optimization, answer engine optimization and AI search optimization all describe the same work: being the brand AI answers name and cite. Judge an agency on the questions it tracks, the sources it works on and how it measures revenue, not on the label. ### Can you guarantee ChatGPT will recommend my brand? No, and no one honestly can. OpenAI, Google, Anthropic and Perplexity decide what their models say. What we control is the input: the sources answers are built from, the clarity of your pages, and whether crawlers can read them. We then measure citation share on a fixed set of real buyer questions so you can see whether it moves. ### How long does it take to show up in AI answers? Engagements start with a 60 day sprint on two or three numbers baselined on day one. Technical fixes can show up quickly, but changing what AI models say about a brand takes longer, and month three is the earliest we've seen rankings move. The loops start compounding from month three. ### How much do generative engine optimization services cost? Two steps, both priced up front. The paid audit and plan is $4,000, one-off: our roadmap and full plan your team can act on internally, yours whether or not you continue. The monthly retainer then runs from $7,500 to $25,000 a month, depending on which services we own: your site, forums, off-site placements, measurement and the CRM link. Within that range, five things move the price: how many buyer questions and engines we track, how many markets and languages, how much forum and community work, who ships the site changes, and the earned placement budget. Tool subscriptions never appear on your invoice. ### Is the content written by AI? No. Everything published in your name is written by named writers with real context in your topic, and you approve it before it goes live. Our AI agents do research, measurement and curation. A GTM engineer owns the numbers on your account. ### Who drafts the buyer question list, and who signs it off? We draft it from your positioning and sales language. You sign it off before any answer is measured. ### How do you join a result to the action that earned it? A dated log of every page, fix and thread. Each change is held four weeks and compared before and after. ### What do you commit to, and what is only a target? Commitments are what we control: pieces published, threads posted, fixes shipped, reports on time. Targets are what the engines decide: share of answers, citations. We guarantee only the first list. ### What do we keep if we stop? The audit, the plan, the question list and the content are yours. ## Related - [How to choose a generative engine optimization agency](https://www.earleads.com/blog/how-to-choose-a-geo-agency/) - [GEO pricing: what it costs and what drives it](https://www.earleads.com/blog/geo-pricing/) - [GEO agency vs in-house: a decision framework](https://www.earleads.com/blog/geo-agency-vs-in-house/) - [GEO ROI: the business case your CFO signs](https://www.earleads.com/blog/geo-roi/) Published by [Earleads](https://www.earleads.com/).