Road to $1M ARR day 10/60: why did i even start this challenge?

the real reason behind this crazy target...

Day 10 (oupsy yesterday I wrote day 6 but it was day 9) of the $1M ARR sprint.

You were supposed to get the full execution roadmap today. Instead, here’s why i’m actually doing this challenge:

I’ve trained for competitions before. Powerlifting meets. Soccer tournaments. Rugby matches. Always with the same 60-90 day sprint structure leading up to game day.

Every time, i set a milestone. A weight to hit. A placement to finish. A number of goals to score.

But thanks to some mentors i learned pretty early that the achievement itself is worthless.

You hit the number. You feel nothing. Maybe a dopamine spike for 30 seconds. Then it’s gone.

The satisfaction comes from who you became chasing it.

(that being said i have few medals too :))))

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That’s why the $1M ARR is just a direction. Something to answer to.

What i actually care about is stress-testing everything:

The systems we built. My leadership capacity. The team’s ability to scale. My personal limits under pressure.

This is the first time i’m running this type of sprint on the business. And honestly? i love the rush.

The bottlenecks we’ll hit will show us exactly where to grow. Maybe it’s me needing to upskill. Maybe it’s better delegation. Maybe it’s more vertical task ownership on the team.

But we won’t know until we push.

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There’s this concept from a book i read recently (can’t remember which one, brain’s fried): when things are going well, that’s when they’re most fragile.

Not because of the market. But because that’s when the human layer tends to take things for granted. Take it easy. Become confortable.

We’ve had momentum. August was our best month. Then September was even better.

But i see the business as more at risk today than ever (yupp welcome in the founder’s life).

Not because it actually is. Because i refuse to take anything for granted.

That’s why i’m doubling down. I see that we have the chance. I see that it’s now that everything can happen.

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I am purposefully grinding.

The goal exists so the intensity has direction. So we’re not just working hard, we’re working toward something specific with clear milestones and daily priorities.

People underestimate how much the brain matters in physical training. And they definitely underestimate how much the body matters in business.

You can’t think clearly when you’re burnt out. You can’t execute well when your energy is trash.

So yeah, this sprint is physical too. Sleep matters. Food matters. Recovery matters.

The plan exists. The milestones are mapped. Now it’s about sticking to it while taking everything my body and mind can offer each day.

Tomorrow i’ll actually share the roadmap. But i needed you to understand the why first.

Because the $1M is just a goal. One among many….

The real game is becoming the person who can build a business that does $1M in 60 days. Because that person could build a $10m business. Then a $100m.

You got the point. The transformation is worth more than any ARR target.

And who knows. Maybe we’ll hit more than $1m ARR ;).

ARR: $582K → Target: $1M | Days remaining: 50

See you tomorrow 👊

O.

ps: no meme today. should i make a linkedin post with that pic?

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accidentally built a million ARR GTM agency by refusing to spray & pray. now racing to $1M just to prove cold emails gurus wrong.

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