Road to $1M ARR day 13/60: writing this at 11:11 pm...

how we're restructuring delivery and the 2026 conversation we're already having

Day 13 of the $1M ARR sprint.

Today we identified a delivery gap. Our SOPs exist. The team know they exist. But knowing ≠ understanding why they matter.

I’ve counted 8 deviations our of 60-70 ish actions from our SOPs in the past 7 days (50% from me lmfao).

A doc saying “follow this” is not enough. Something is missing.

And i thing that thing is showing what happens when someone doesn’t follow it. Real examples of consequences on results.

Because humans are humans. We lose focus. We take shortcuts.

But if you understand that skipping step 3 in the outreach flow creates a 40% drop in reply rates? You’re less likely to skip it.

Context drives compliance better than rules ever will and that’s a great lesson for me.

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David (Earlead’s Chief of operations) and i spent the morning discussing the redesign of how we structure delivery.

Right now our flows (content, outreach, ads) are fragmented. Multiple people touching different pieces. Dependencies everywhere. Bottlenecks hidden in handoffs.

It works well. We deliver crazy results with it. But it will be a problem as we scale. So we need to test two models:

→ End-to-end ownership: One account manager runs the entire flow using AI agents plus their own skills. Full accountability. No handoffs.

→ Modular independence: Break the flow into self-contained components. Person A completes their module without needing Person B’s input. Person B starts their module with everything they need already in place.

The goal is zero dependencies between humans while maintaining full integration in the output.

I don’t know which model wins yet. But i know the current structure doesn’t scale to $10M (hehe thought our goal is to stop at 1?).

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Few thoughts on a very important topic: waterfall knowledge transfer

I run a lot of tests. Outreach experiments on my own profile. Ad variations. Content formats. New go-to-market angles.

The problem has been keeping those learnings siloed in my head.

My role now is creating a smooth waterfall so every insight I generate flows down to the team. Not just “here’s what worked” but “here’s why i tested this, what I expected, what actually happened, and how we’re applying it.”

Again upskilling through context. Not just SOPs.

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My content strategy completely shifted in August and the numbers prove it worked.

September + October impressions nearly tripled compared to July + August.

I spent August doing social engineering research. Analyzed every high-performing post on LinkedIn and other platforms. Studied what drives attention, curiosity, engagement.

Took myself through an upskilling season because I knew this mattered.

The result is a content approach that performs 3x better while taking the same amount of time to create (if not less but more on that next week).

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We’re still in the middle of the $1M ARR challenge. 47 days left.

But this morning David and i were already discussing the 2026 milestone.

Because the plan we have right now will surely gets us to $1M, maybe $2M. But it won’t get us to $10M.

To go there, we need to rethink the offering, the positioning, the ICPs we target. Deep brainstorming. New tests. A different structure entirely.

It’s funny to have this conversation now. But it’s necessary.

I know it’s quite counter intuitive to think about the another revenue milestone now…

But i need to know what the next milestone is. Some leads we generate today won’t close until Q1. So I gotta maximize for the sprint while keeping the bigger scope in view.

You can’t just optimize for 60 days and ignore what comes after.

The work we’re doing now compounds into 2026. The relationships we’re building, the systems we’re refining, the positioning we’re testing.

All of it carries forward.

- - - - - - - - - - - - - - -

Tomorrow I should have an update on a deal we’re close to closing.

Also, this afternoon I reached out to two scale-ups in the valley for an offer we’re pushing under the radar (one we haven’t talked about publicly yet except here. so if you wanna know go read the previous updates ;)).

Both answered.

That’s signal. Good signal.

When you reach out cold to companies in SF and they respond same-day, your positioning is working.

More on this soon.

ARR: $582K → Target: $1M | Days remaining: 47

See you tomorrow 👊

O.

PS: i outreached those two companies at like 4pm my time which means 7am SF time. so either they’re workaholics or my dm was just that good. gonna assume both.

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accidentally built a million ARR GTM agency by refusing to spray & pray. now racing to $1M just to prove cold emails gurus wrong.

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