Road to $1M ARR day 24/60: i need your help with something:

would you agree with this?

Day 24 of the $1M ARR sprint.

Locked my content strategy for the next 36 days.

Three pillars. No fluff. All substance.

Started the day analyzing what actually drives revenue through content.

Not vanity metrics. Not engagement farming. Like most LinkedIn gurus in PODs are trying to pass as “the right content to write”…

Actual pipeline generation. And the answer for me became obvious: specificity.

So instead of spray and praying content topics, i built three distinct content pillars that each serve a specific purpose in our growth engine.

But here’s where i need you.

Reply to this email and tell me what you actually want to know about each pillar.

What questions are you wrestling with?

What would make you forward this to your team?

What would make you wanna engage with the content?

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Pillar 1: Memified truths making fun of what’s broken in GTM

Cold email is dying and everyone knows it. The founders using it are the same ones complaining about 0.1% reply rates.

The agencies selling it? They’re all using LinkedIn content to get clients (the irony writes itself).

Sure there’s still an ICP for cold email. But in 2 years when everyone’s inbox has 500 automated messages daily?

Good luck with that strategy.

Cold email’s only survival path is becoming a marketing channel. Not for booking calls. For brand awareness. For thought leadership distribution.

For anything except what people use it for today.

And while i am calling out broken tactics, i’ll talk about founders (myself included) doing objectively stupid things way too often.

Like building products nobody asked for.

Like focusing on features instead of distribution.

Like thinking one viral post equals product market fit.

So to help me make this pillar sharper, what would you like me to make fun off lmfao.

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Pillar 2: GTM Engineering the future most important role for sales orgs

This is the evolution post outbound sales era.

A new breed of operator who bridges sales, marketing, and RevOps with actual technical execution skills.

Pre seed startups need fractional GTM engineers. Someone who can build the entire revenue engine while you’re finding PMF.

Series A/B companies need them full time. Hacker style ownership of growth with the ability to bridge every revenue function.

Essentially in both stages here’s what GTM engineers actually do:

• Make conversations with your ICP worth having (not just booking them)

• Capture every possible intent signal they’ve created across channels

• Build systems to act on those signals in real-time

• Create new GTM campaigns that actually convert

What would you like me to expand on about gtm engineering?

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Pillar 3: Building in public the good, bad, and uncomfortable

This sprint already taught me more about operational clarity than 6 months of “normal” work. So i’m doubling down.

Success stories. Failure post mortems.

Questions i don’t have answers to.

Opinionated takes on where B2B is heading.

All of it documented in real time.

But i don’t know exactly what you would find interesting…so please tell me what part of the founder journey do you never see people discuss?

What questions about scaling an agency would you ask if we had a call just you and me?

I would highly appreciate anyone’s input :).

Great reflective day.

Gonna go check out the nightlife in soho. I’ll make sure i have enough sleep tonight though because i have a long deep work session that’s awaiting me tomorrow.

ARR: 706K → Target: $1M | Days remaining: 36

See you tomorrow 👊

O.

ps: this morning run felt amazing. had to pace myself to not go too fast. goal is to run a half marathon by myself by the end of my month in nyc :))

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accidentally built a million ARR GTM agency by refusing to spray & pray. now racing to $1M just to prove cold emails gurus wrong.

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