Road to $1M ARR day 39/60: Why "DO MORE" solved my existential crisis

thank you B <3

Day 39 of the $1M ARR sprint.

Three years ago, sitting at lunch with Argil’s co-founders when i was still their chief of staff. They casually mentioned their friend making $20K/month with an agency. Just him and two freelancers.

I was hyped. That number became everything.

Made it my life goal right there: build something that makes $20K/month before turning 30. Seemed massive at 21.

I’m 24 now. Earleads gonna hit at least $63K this month.

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3x’d my life goal and somehow i’ve never felt further from success.

We’re reinvesting most profits back into growth. But the achievement itself? Can’t deny it. $63K monthly with infrastructure to go way beyond.

Yet here i am with this constant feeling. “You’re late.” “Not enough.”

The weird part? i AM happy. Genuinely proud of what we built. But there’s this persistent hum telling me to move faster, do more, push harder.

Bug or feature? Couldn’t figure it out.

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So i messaged one of my closest friends - Argil’s CTO. Guy always has thoughtful answers when i spiral into these reflections.

His response: “DO MORE.”

Two words. Existential crisis solved lmfao.

But what he actually meant hit deeper.

This feeling is my subconscious extrapolating. My mind processing that i’ve already smashed every goal i set. Now it’s afraid of the potential of what is built, of the learnings, of the network, of where i am standing.

The discomfort comes from knowing this is just the beginning of the journey.

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$20K/month felt impossible from that lunch table three years ago. Now we’re doing 3x that and my brain’s already normalized it (THIS IS NOT NORMAL).

Success metrics evolve faster than your ability to celebrate them. By the time you hit the target, you’ve internalized the next mountain.

The moment $20K became achievable, my brain rewired for $100K. Now at $63K, i’m obsessing over $250K months.

Some call that moving goalposts. i call it recalibrating to reality.

Once you prove something’s possible, staying there feels like regression.

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Building in public means sharing the psychology alongside the metrics.

Yes, we’re crushing numbers. Yes, the systems scale. Yes, the sprint’s on track.

But founders don’t just manage ARR and pipeline. We manage the gap between achievement and ambition.

That space where gratitude and hunger coexist uncomfortably.

i’m proud of $63K months AND frustrated we’re not at $100K yet. Both true simultaneously.

Tomorrow we’re back to pipeline mechanics and operational buildout. Today needed this reflection though.

Because while i am sprinting to $1M ARR i already feel the finish line keeps moving (2m, 5m, 10m…).

Why satisfaction stays just out of reach. Why “DO MORE” actually solves the equation.

ARR: $765K → Target: $1M | Days remaining: 21

See you tomorrow 👊

O.

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accidentally built a million ARR GTM agency by refusing to spray & pray. now racing to $1M just to prove cold emails gurus wrong.

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