Road to $1M ARR day 54/60: 6 days left.

$72k left to close...

Day 54 of the $1M ARR sprint.

$928K in ARR. 5 proposals out waiting for signatures. 4 prospect calls scheduled this week.

The game is played.

Creating new opportunities now for the challenge doesn’t make sense anymore. The math is simple: even if i opened a new conversation today, the sales cycle wouldn’t close before day 60.

So i’d rather wait for December to start fresh threads with new prospects. The sprint phase is over. Now it’s just execution on what’s already in motion.

I have no doubt this challenge will be a success. Could literally be finished by tomorrow depending on which proposals come back signed.

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But i’m not celebrating yet. December pause/churn is real and i’m actively thinking about it.

Some clients slow down end of year. Some budgets reset. Some just ghost because “we’ll revisit in January” is easier than making a decision.

It’s the nature of B2B services. The same seasonality that made August setups convert into September velocity can work against you if you’re not paying attention.

So instead of sitting on my hands waiting for signatures, i’m doing two things this week:

1 → Client check-ups

Actual calls where possible. Not “hey just checking in” energy but real strategic conversations. What’s working. What’s not. What they need in Q1. Where they see gaps.

The goal is to surface any friction before it turns into a cancellation email i didn’t see coming.

Retention isn’t about locking people in contracts. It’s about making the value so obvious they’d feel stupid leaving.

2 → Monthly client updates (starting now)

Writing a proper update email to every client about what we’re building internally and how we plan to roll it out to each of them specifically.

We have literally dozens of playbooks on the shelf waiting to be deployed. New acquisition channels. New content formats. New outreach plays.

Signal-based campaigns we’ve tested internally but haven’t productized yet. Clients don’t know half of what we’re working on.

And if they don’t know, they can’t get excited about it. And if they’re not excited, they start wondering if there’s something better out there.

So i’m making this a monthly habit. A proper report showing what’s in our R&D pipeline and how it maps to their specific goals.

It does three things at once: reminds them we’re constantly improving, gives them a reason to expand scope, and positions us as a team that’s always one step ahead.

And the same update doubles as a nudge to prospects sitting in the pipe. “Here’s what our clients are getting access to next month.”

Two birds one stone. Content that sells without selling.

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I also shared something with my team today. A project we’re starting to work on under the radar.

Can’t say much yet but here’s what i can tell you: it’s very exciting, very scalable, a long term move that could become its own business out of Earleads.

The kind of thing that compounds whether we actively push it or not. And even if it doesn’t hit that level, the worst case scenario is it brings us a consistent pipeline of candidates and leads.

There’s no downside. Just upside with different ceilings.

More on this soon. For now, under wraps.

We’re moving.

ARR: $928K → Target: $1M | Days remaining: 6

See you tomorroooww 👊

O.

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accidentally built a million ARR GTM agency by refusing to spray & pray. now racing to $1M just to prove cold emails gurus wrong.

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