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Practical guides on getting your brand named and picked by ChatGPT, Claude, Gemini, Perplexity and AI agents like Instinct.

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GTM engineeringOct 10, 2026

GEO for B2B: When AI Agents Shortlist Vendors

GEO for B2B in practice. What to publish, where to get mentioned, and how to connect AI-referred visits to your CRM and pipeline when buyers ask AI for shortlists.

Othmane Khadri12 min read

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AI visibility

How to Get Cited by AI: What Gets Cited and Why

What AI answers cite and why, from Google's guidance and the Princeton GEO study. Six steps to find the pages cited for your buyer questions and get on them.

Othmane KhadriOct 10, 2026

A matte black magnifying glass, a light grey caliper and a lemon-yellow paper shopping bag lined up left to right on a paper-white surface, like the steps of an errand from finding to checking to buying.

AI agents

AI Agent Optimization: Be Found, Checked and Bought

AI agent optimization makes your brand easy for agents to find, verify and buy from. How it differs from GEO, the three jobs, and what's still unknown.

Othmane KhadriOct 9, 2026

AI visibility

How to Get ChatGPT to Recommend Your Business

Five steps grounded in OpenAI's own docs. Let OAI-SearchBot in, describe yourself consistently, answer buyer questions, earn mentions and measure.

Othmane KhadriOct 9, 2026

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AI agents

Is Your Store Visible to AI Shopping Agents?

A readiness check for AI shopping agents. Six tests for crawler access, product feeds, agent catalogs, checkout and reviews, each verifiable in minutes.

Othmane KhadriOct 8, 2026

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Buyer's guides

What an AI Visibility Audit Should Show You

What a real AI visibility audit contains, how to spot a pretty dashboard built on flattering prompts, and a checklist to hold any audit or tool against.

Othmane KhadriOct 8, 2026

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Buyer's guides

How to Choose a Generative Engine Optimization Agency

The 12 questions to ask a GEO agency, what good and bad answers sound like, real published pricing and the red flags that should end the call.

Othmane KhadriOct 6, 2026

AI agents

How to Get Recommended by AI Agents Like Instinct

AI agents like Instinct now book, buy and recommend for users. Learn how B2B and B2C brands get picked by the sources, feeds and checkouts they rely on.

Othmane KhadriOct 5, 2026

Want to know where your brand stands in AI answers today?

GEO for B2B: When AI Agents Shortlist Vendors

How to Get Cited by AI: What Gets Cited and Why

AI Agent Optimization: Be Found, Checked and Bought

How to Get ChatGPT to Recommend Your Business

Is Your Store Visible to AI Shopping Agents?

What an AI Visibility Audit Should Show You

How to Choose a Generative Engine Optimization Agency

How to Get Recommended by AI Agents Like Instinct

AI Visibility Tips Daily